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ONE DAY. ONE YEAR OF CONTENT.

One Day.
One Year of Content.

A year’s worth of professional video content. One short filming session. Spend approximately half a day filming with us at your premises, and we take care of the planning, production, editing and publishing.

52 professionally edited short-form videos. £3,000 one-off, with no ongoing monthly retainer.

HOW IT WORKS

You bring the expertise.
We take care of the rest.

Illustration of a business owner and producer planning interview questions
01

We plan it.

An initial planning and strategy session identifies customer questions, objections and useful video topics.

Illustration of a business interview being filmed with a camera and studio light
02

You talk. We film.

One professionally managed half-day shoot at your premises. We guide you on camera, with informal interviews or scripted filming.

Illustration of a video editor preparing clips and a posting calendar
03

We post all year.

We edit 52 short-form videos, agree a content schedule, then schedule and post throughout the year on your agreed channels.

WHY IT MATTERS

People need to know you exist.
Then feel confident choosing you.

Being good at what you do matters. Being remembered when someone needs it matters too. Regular video content keeps your business visible, demonstrates your expertise and helps customers trust you.

Answer useful questions and show people how you think, without constantly coming up with something new to post.

USEFUL CONTENT. PLANNED AHEAD.

Your expertise.
A year of useful videos.

We start with the questions your customers ask, turn your answers into clear videos and plan where they will be published. These examples show the thinking behind the content.

Explore the examples

01 · THE VIDEO

Tom Cardwell
Tom CardwellBusiness Exit & Tax Strategy2h · Public
in

Could your business run without you? A useful question when planning your exit.

Tom Cardwell · Author

Planning your business exit? Explore the next steps:

Example: your exit-planning page ↗

Example post layout. Real video.

Share your expertise.

A professionally filmed video that answers a customer question and gives them a next step.

02 · THE CUSTOMER QUESTION

Tom Cardwell
Tom Cardwell@tomcardwell · Example

Planning to sell your business one day?

Start with this question: what still stops it running without you?

Make it memorable.

A clear customer question gives each video a useful focus. We plan your topics around what people want to know.

03 · THE INSTAGRAM FEED

tomcardwell
Tom Cardwell
INFINITUSCONSULTING
Tom Cardwell

Business exit · Build, scale, exit · Tax strategy
Helping you plan your next chapter.

Tom’s real video thumbnail: You’re the bottleneck

Could your business
run without you?

INFINITUSCONSULTING
AI-generated illustration of Tom enjoying a coffee, not a real personal photograph

Your exit is about
more than a sale price.

INFINITUSCONSULTING
Tom’s real video thumbnail: Plan every what-if

Plan your next chapter
before you need it.

INFINITUSCONSULTING
AI-generated illustration of Tom on a coastal walk, not a real personal photograph

Build a business.
Make room for life.

INFINITUSCONSULTING
Tom’s real video thumbnail: Take money off the table

Illustrative profile and post layouts.

Stay visible.

Your videos published on the channels we agree with you, following a clear schedule throughout the year.

About these examplesTom’s video and video thumbnails are real. The feed, quote cards and comments are illustrative. The two lifestyle scenes are AI-generated depictions of Tom, not photographs of real events. These examples do not represent audience figures or client results.

“Joe is a high level B2B marketer who also happens to be an excellent podcast host.”
“Highly recommended.”
Tom Cardwell
Business Exit & Tax Strategy, Infinitus Consulting UK

YOUR PACKAGE

Your year of content, taken care of.

£3,000one-off · planning, filming, editing & posting

Your part

An initial planning session, around half a day on camera, and approval of your videos and publishing schedule. Then we handle the agreed posting throughout the year.

What it means for you

Stay visible without a weekly content task. No constant search for ideas, editing clips or remembering to post. One clear payment, with no ongoing monthly retainer.

What you get

  • Content planning and strategy, followed by a half-day shoot at your premises
  • 52 professionally edited short-form videos
  • On-camera guidance, with interview-style or scripted filming
  • A publishing schedule, plus scheduling and posting throughout the year on agreed channels

Before purchase, we agree the exact production scope, video lengths and formats, reasonable revision allowance, any travel costs, channel access, approval process and publishing arrangements. £3,000 one-off, payable upfront. No VAT is charged.

GOOD TO KNOW

Your questions, answered.

What do you need from us?

A short planning conversation about who you want to reach, what you sell and what customers ask before buying. We explore the problems that prompt an enquiry, common hesitations and what makes your approach valuable. That gives the content a commercial purpose from the start.

Then we need around half a day for filming at your premises, your approval of the videos and posting plan, and access to the agreed channels. We handle production and publishing. You flag any business changes that affect the content.

Can you help me feel comfortable on camera?

Yes. We turn the plan into questions you can answer naturally, using the language you already use with customers. We guide the conversation, ask follow-up questions and give you room to explain things in your own way.

You do not need to deliver a polished speech. We find the useful answers in the edit and shape each clip around one clear idea. If you prefer precise wording, we can use a script and teleprompter. The aim is to make your expertise easy to understand while still sounding like you.

What does the one-off fee cover?

£3,000 covers your initial content planning and strategy session, one professionally managed half-day shoot, on-camera guidance, 52 edited short-form videos, a publishing schedule, and scheduling and posting throughout the year on agreed channels.

It is one upfront payment, with no ongoing monthly retainer. You approve your content and schedule before publishing.

Before you buy, we confirm the exact production scope, reasonable revisions, any travel costs, filming and first-post dates, agreed channels and how publishing, approvals and changes to your offers will be handled.

We plan the clips as a useful mix of topics, rather than treating each post in isolation. Some introduce the problems you solve; others explain your approach or help someone take the next step. You approve the content and schedule upfront, so regular publishing is taken care of.

What will the videos talk about?

We plan topics around the stages people move through before buying. That means reaching people who are only beginning to recognise a problem, as well as those already comparing suppliers.

  • Recognising a problem: explain common frustrations, warning signs and missed opportunities, helping people understand what needs attention.
  • Exploring their options: answer “How could I solve this?”, explain different approaches and show what is worth considering.
  • Choosing a supplier: explain your process, answer practical questions, address hesitations and share relevant examples of your work.

Each clip has a clear job and an appropriate next step, whether that is exploring a useful page, understanding an offer or starting a conversation. This gives a wider audience a way to discover you and build confidence over time, including people who are not ready to buy today.

Can we use the clips in our sales conversations too?

Yes. The same buyer-stage thinking makes the clips useful beyond social media. A problem-focused video can introduce your business in outreach. A practical explanation can answer a question after an enquiry. A clip about your process can help someone comparing suppliers.

Use the relevant video in an email, on a landing page or in a follow-up conversation. Match it to the question that person is trying to answer, then give them a clear next step. Your content becomes a reusable sales resource as well as a way to stay visible.